Motive, the AI-powered integrated operations platform, has announced the global launch of Positive Driving, an advanced AI model designed to automatically detect and highlight responsible and proactive driver behaviors. This innovative feature is set to transform how fleet managers coach and motivate drivers, contributing to safer roads and more engaged driving teams.
Positive Driving leverages Motive’s cutting-edge artificial intelligence to identify key instances of smart and safe driving in real time. These behaviors include swift reactions to road hazards—such as a driver quickly swerving to avoid a pedestrian or road debris—as well as establishing a safe following distance after being cut off by another vehicle. By recognizing and surfacing these moments as they happen, Motive enables fleet managers to shift the focus of coaching conversations from purely correcting mistakes to also celebrating excellent decision-making on the road.
This real-time recognition of positive behavior serves a larger purpose: creating a culture of trust, engagement, and motivation within fleet operations. According to Motive, companies that adopt this approach see tangible results, including an average 64% reduction in safety incidents and 43% lower driver turnover. By reinforcing good driving habits through positive feedback, companies can significantly improve driver satisfaction and safety outcomes.
“At Motive, we believe that highlighting what drivers are doing right is just as important as addressing risks,” said Hemant Banavar, Chief Product Officer at Motive. “Positive Driving allows companies to identify the moments that matter — the ones where drivers are making smart, safe decisions — and use those as teachable, rewarding moments. It’s about turning everyday driving into opportunities for recognition and growth.”
What sets Positive Driving apart is its AI accuracy and real-time responsiveness. The system identifies positive behaviors using machine learning models, which are then validated by Motive’s expert safety team. This validation ensures the feedback is both credible and actionable. When used in conjunction with Motive’s unsafe driving detection tools, fleet managers gain a holistic view of driver performance — both the risks and the wins.
Fleet operators already using the feature have seen the value firsthand. Karol Smith, Director of Transport Safety at Estes Forwarding Worldwide, shared how one of their drivers narrowly avoided a major collision caused by another truck making an illegal U-turn. “Thanks to Positive Driving, we had immediate visibility into how skillfully our driver handled the situation. We were able to quickly acknowledge and praise his quick thinking and defensive driving,” Smith said.
The Motive Dashboard brings Positive Driving insights to the forefront, showcasing specific safe driving behaviors. Two notable examples include Alert Driving, which captures moments when a driver reacts quickly to unexpected obstacles, and Safe Distancing, which flags when a driver safely increases following distance after being cut off.
With Positive Driving, Motive is pioneering a new approach to fleet safety — one that not only corrects risk but also champions excellence. The result is a safer, more motivated workforce and a stronger, more safety-conscious culture on the road.
