Ford, one of the leading automotive manufacturers in the world, is set to launch the F-150 Lightning in Norway. This marks the first time the iconic, best-selling truck will be sold outside of the United States and Canada. Norway has been selected as the launch market for the electric truck, which is expected to appeal to customers in a country where almost 80% of new passenger vehicle sales in 2022 were electric. The F-150 Lightning Lariat Launch Edition vehicles will be available in a strictly limited number.
The electric truck is powered by a dual electric motor, four-wheel drive powertrain that generates 458 PS and 1,050 Nm of torque. This enables the F-150 Lightning to achieve performance car acceleration of 0-100 km/h in less than 5 seconds. The truck’s next-generation 98 kWh lithium-ion battery can be charged from 15% to 80% in just 39 minutes using 150 kW DC fast charging. Additionally, the truck’s practical features, such as the Pro Power Onboard system, allow it to become a mobile power source. This feature can offload up to 2.3 kW and is designed to power tools, electronics, and appliances at a work site or when camping off-grid via built-in electrical sockets.
Gunnar Berg, managing director of Ford Norway, has expressed his excitement about the launch of the F-150 Lightning in Norway. He has reported that he has never seen anything like the passion and demand from drivers to get behind the wheel of the F-150 Lightning. Berg has said that the truck is the perfect match for many customers in Norway, as it is uniquely capable of quenching their thirst for adventure while also embracing their passion for protecting the environment.
Martin Sander, general manager of Ford Model E, Europe, has added that the F-150 Lightning is the smartest F-150 the company has ever made. He has said that the truck is rugged and capable, like the F-Series models that have topped the sales charts for decades but are also injected with technologies of the future. Sander has stated that the F-150 Lightning is a perfect demonstration of how going all-in on electric is helping Ford’s vehicles become more Ford than ever before.
Ford has made a bold commitment to the future of electric vehicles. The company has announced that it will only offer all-electric passenger cars from 2030 onwards, and an all-electric commercial vehicle portfolio from 2035. This move is in line with Ford’s commitment to achieve carbon neutrality by 2050. The company has also pledged to reduce its operational carbon emissions by 2035.
In conclusion, the launch of the F-150 Lightning in Norway marks a significant milestone for Ford as it expands the availability of its iconic truck beyond North America. The truck’s impressive performance and practical features, coupled with Norway’s strong appetite for electric vehicles, make it a perfect match for the Norwegian market. The F-150 Lightning is a demonstration of Ford’s commitment to the future of electric vehicles and its drive to become more sustainable as a company.