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PEUGEOT, a renowned brand under the Stellantis umbrella, has recently unveiled groundbreaking plans to incorporate ChatGPT technology into its entire range of passenger and commercial vehicles. The announcement was made at the much-anticipated E-LION DAY, where the brand showcased its commitment to technological innovation, sustainable mobility, and social responsibility.

ChatGPT Integration:

PEUGEOT’s move to integrate ChatGPT, a leading generative artificial intelligence model, into its vehicles represents a significant leap forward in enhancing the driving experience. The technology is seamlessly integrated into the PEUGEOT i-Cockpit and operates through the OK PEUGEOT voice assistant. This dynamic duo empowers users to ask a myriad of questions and make requests on a wide range of topics.

The OK PEUGEOT voice assistant, activated with a simple voice command, allows drivers and passengers to engage with ChatGPT effortlessly. The generative artificial intelligence model can respond to specific queries, provide information on landmarks, and even offer guided navigation assistance. This integration not only adds a new layer of convenience to driving but also showcases the brand’s commitment to staying at the forefront of automotive technology.

Rollout Plan:

The rollout of ChatGPT technology will commence with five pilot markets, paving the way for a broader implementation scheduled to start in the second half of 2024. This phased approach reflects PEUGEOT’s dedication to ensuring a seamless and effective integration of the cutting-edge technology across its diverse range of vehicles.

E-LION Day Highlights:

In addition to the ChatGPT integration, PEUGEOT used the E-LION DAY platform to unveil two new electric models, the E-408 and E-5008. These additions further strengthen the brand’s commitment to sustainable mobility and its ongoing efforts to reduce carbon emissions.

Education as a Core Strategy:

A noteworthy aspect of PEUGEOT’s E-LION DAY announcements is its focus on education as a core element of its responsible strategy. The brand has forged a new partnership with the UK charity BORN FREE, which is dedicated to protecting wild species and habitats. PEUGEOT’s collaboration with BORN FREE aims to engage, educate, and empower local communities, particularly in Kenya, to coexist harmoniously with wildlife.

Linda Jackson, CEO of PEUGEOT, emphasized the brand’s commitment to contributing to a more responsible and sustainable world. She stated, “Today, more than ever, a brand like PEUGEOT must contribute to a more responsible and sustainable world for future generations.”

BORN FREE’s co-founder, Will Travers, expressed gratitude for PEUGEOT’s support, highlighting the critical role education plays in mitigating human-wildlife conflicts. Travers mentioned innovative strategies, such as predator-proof fences, deployed by BORN FREE to protect both people and wildlife, showcasing the tangible impact of corporate partnerships in conservation efforts.


PEUGEOT’s announcement of ChatGPT integration, along with the introduction of new electric models and a strategic partnership with BORN FREE, underscores the brand’s commitment to shaping the future of sustainable and responsible mobility. As the automotive industry embraces technological advancements, PEUGEOT stands out as a leader dedicated to not only enhancing the driving experience but also contributing to global environmental and social initiatives. The E-LION DAY revelations mark a pivotal moment for PEUGEOT, as it continues to pave the way for a more connected, sustainable, and responsible automotive future.

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