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Mobileye Unveils Groundbreaking Camera-Only Intelligent Speed Assist

Mobileye, a subsidiary of Intel, has recently unveiled a groundbreaking Intelligent Speed Assist (ISA) solution for automakers. This innovative technology, which relies solely on camera-based systems, marks a significant advancement in meeting the new European Union (EU) standards for speed limit sensing in vehicles. Unlike previous alternatives that depend on third-party maps and GPS data, Mobileye’s camera-only ISA solution offers a cost-effective and reliable approach to compliance.

The software, specifically designed for Mobileye’s EyeQ platform, has successfully undergone testing and certification across all 27 EU countries, as well as Israel, Norway, Switzerland, and Turkey. This comprehensive certification enables its integration into production vehicles starting in 2023. The introduction of ISA is poised to assist global automakers in complying with the new EU regulations, which mandate automatic speed limit sensing in all new vehicle models.

Major automakers are already embracing this cutting-edge technology, with one prominent global auto group planning to incorporate ISA into two of its vehicle brands for models launching in Europe later this year. Additionally, three other global automakers are expected to follow suit in 2024 and beyond. This demonstrates the industry’s recognition of the value and importance of Mobileye’s camera-only ISA solution.

Compared to existing alternatives that combine cameras with low-resolution maps, Mobileye’s ISA solution offers superior performance while streamlining complexity and integration efforts. The reliance on high-resolution cameras eliminates the need for extensive map data and associated costs, making it an efficient and cost-effective solution for automakers. Mobileye’s solution has surpassed traditional map-based solutions in terms of reliability and performance, positioning it as an industry leader in the field.

Dr. Gaby Hayon, Executive Vice President of Research and Development at Mobileye, expressed his pride in the company’s achievement. Mobileye has not only demonstrated the feasibility of achieving Global Technical Regulation (GSR)-compatible vision-only ISA but has also showcased its superior performance over map-based alternatives. The extensive database of driving footage, totaling an impressive 400 petabytes, has empowered Mobileye to develop new software swiftly and cater to the evolving requirements of automotive safety regulators worldwide. With successful testing and compliance with GSR ISA standards, Mobileye eagerly anticipates collaborating with automakers to implement this life-saving technology across Europe and beyond.

Mobileye’s core expertise lies in the development of autonomous driving and driver-assistance technologies. By harnessing the power of computer vision, artificial intelligence, mapping, and data analysis, Mobileye has positioned itself at the forefront of the industry. The camera-only ISA solution represents another milestone in their commitment to advancing automotive safety and pushing the boundaries of technological innovation.

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