CES 2023 featured various exciting reveals in the automotive industry, from advanced infotainment systems to innovative electric vehicles. However, the focus on autonomous vehicles seems to have shifted from previous years.

Mobileye’s Take on AV Sentiment

Mobileye CEO, Amnon Shashua, noted that public sentiment towards autonomous driving has been swinging like a pendulum. A few years ago, there was much hype about autonomous vehicles being just around the corner. However, now, expectations have been adjusted as carmakers understand that people will continue to buy cars for the foreseeable future.

Mobileye’s Advancements in Autonomous Driving

Despite this, the robotaxi business has not been compromised. Mobileye announced it had received a permit recommendation in Germany, allowing it to operate its AV technology in Munich and Darmstadt using specially-equipped Nio ES8s. The company also outlined the potential for the development of ‘consumer AV’ or advanced driver-assistance systems (ADAS) with its SuperVision technology, which offers hands-off navigation capabilities.

Stellantis’ Approach to Autonomous Driving

Stellantis CEO, Carlos Tavares, announced that the company had acquired AImotive, an AI company, but stressed that they were not in a hurry to give autonomous features for the headlines. Instead, they are focused on what customers want and how to bring value to their day-to-day lives with safety being the top priority. Stellantis demonstrated a modest autonomous technology at CES 2023, including the ‘shadow mode’ installed in the Ram 1500 Revolution, which allows the vehicle to follow a driver on foot.

Suppliers and Autonomous Technology

Valeo demonstrated the capabilities of its third-generation lidar laser scanner, which allows carmakers to achieve SAE Level 3 driving autonomy. The company also presented its Pantomime system, which uses an algorithm to understand the movements of vulnerable road users and visual commands from the police to improve a vehicle’s understanding of its surroundings. Magna and LG announced a technical collaboration to develop an automated driving-infotainment solution, while Continental and Ambarella announced a strategic partnership to develop scaleable hardware and software solutions based on AI for assisted and automated driving systems.

Conclusion

While there were fewer demonstrations of autonomous vehicles at CES 2023, it is clear that the industry is still making significant advancements in technology. The focus seems to have shifted from full autonomy to advanced driver-assistance systems, with companies aiming to bring value to customers’ daily lives while prioritizing safety.